Intentional Beauty hero portrait

Intentional · Beauty™ · Est. now

The ritual of
returning
to yourself.

A luxury textured-hair and scalp-wellness ecosystem. The salon, the school, the shop, and the live drops — built for the woman who shows up, and the stylist becoming a creator.

Signature ritual

The Obsidian Experience

The signature 4.5-hour scalp wellness transformation

$300 · 270 min

Live now

Creator Q&A: Pricing the Chair

May 20, 2:00 AM

Scroll · the six chapters

Scalp First·Textured Hair Specialists·Signature Rituals·Live-Stream Commerce·Creator Education·Member Rhythm·
Scalp First·Textured Hair Specialists·Signature Rituals·Live-Stream Commerce·Creator Education·Member Rhythm·
Salon

Chapter 02 · Memberships

Kept on a
rhythm.

For the woman who shows up — and the woman who wants to. Three tiers, every one of them concierge.

For the consistent client

Essential

$89/mo

  • ·1 Maintenance Blowout / month
  • ·Quarterly Scalp Detox
  • ·10% off retail products
  • ·Member-only booking window
Join Essential
Most chosen

The Intentional rhythm

Signature

$189/mo

  • ·2 Maintenance Blowouts / month
  • ·1 Silk Press / 2 months
  • ·1 Scalp Detox Add-On
  • ·15% off retail products
  • ·Priority booking window
  • ·Quarterly hydration cure
Join Signature

The maintenance for the woman who shows up

Obsidian

$449/mo

  • ·Weekly Maintenance Blowout
  • ·Monthly Hydration Cure
  • ·Quarterly Obsidian Experience
  • ·Concierge booking
  • ·25% off retail
  • ·Complimentary travel kit
Join Obsidian

Chapter 05 · Live

On camera,
on rhythm.

Wash days, behind-the-chair sessions, stylist Q&As. Live-stream commerce, the way it should be done.

The live schedule →

For the woman who shows up

Begin the
ritual.